Marketing mix for product software

The marketing mix for product software parallels the notion of marketing mix for general products and is likewise composed of the four controllable factors of marketing managers: price, promotion, product, and place (Kern, 2003). There are some characteristics that differ for software products than other mass produced goods such as clothing.

References

Kern, R. A., Berkowitz, E. N., Hartley, S.W. and W. Rudelius, Marketing . McGraw-Hill Irwin, 7th Edition, 2003. ,